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The ultimate Summer of Sport 2026
Hub

The ultimate summer of sport is coming. Secure your business funding today to stock up, scale up, and deliver a championship-winning experience for every fan.

Download Summer of Sport playbook

See how live sport can increase customer visits

Discover simple setup ideas for your venue

Learn ways to boost food & drink sales

Get practical tips to create matchday atmosphere

Road to FIFA World Cup 2026™

The countdown has begun — get your venue ready for the biggest tournament in football.

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Get Your Venue Ready

Maximize Revenue

The Ultimate 2026 World Cup & Summer of Sport Guide

The essential playbook for pubs, restaurants, hotels and venues

  • You’ll learn how to:
  • Licensing: Handle late hours and TEN applications
  • Space: Optimize layouts and outdoor screen setups
  • Operations: Manage peak-time rushes and half-time bunching.
  • Staffing: Build teams through early recruitment and scenario training.
  • Marketing: Fill seats using physical signage and social media.
  • This playbook helps hospitality venues convert 2026's major sporting events into revenue by providing actionable strategies for licensing, infrastructure, staffing, and marketing..

Summer of Sport 2026 Playbook

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Licensing rules for World Cup 2026

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HOSPITALITY LICENSING GUIDANCE

Navigate the 2026 World Cup licensing rules to maximise venue revenue

The 2026 World Cup offers a massive boost for the hospitality sector, but the time difference means navigating late-night kick-offs. This guide explains the latest licensing relaxations and how SMEs can legally keep their doors open longer to capitalise on the summer of football.

  • You’ll learn how to:
  • Identify when you need a Temporary Event Notice (TEN).
  • Plan staffing and security for late-night screenings.
  • Avoid penalties by maintaining local council compliance.
  • Secure working capital to stock up for the tournament.
  • These insights will help you prepare your venue for the late-night fixtures, ensure full legal compliance, and maximise your profits during the biggest sporting event of the year.
HOSPITALITY GROWTH OPPORTUNITIES

Capitalise on the 2026 Summer of Sport to boost your business

The summer of 2026 is set to be a historic period for UK hospitality. With major global events drawing millions of fans, early preparation is essential to convert this massive interest into record-breaking revenue and long-term customer loyalty.

  • You'll discover how to:
  • Maximise footfall during major sporting events.
  • Optimise inventory to meet high demand.
  • Launch effective sports-themed marketing.
  • Manage cash flow to fund seasonal upgrades.
  • Use these strategies to prepare your venue, attract more customers, and make the most of the most profitable sporting summer in years.

Summer of Sport 2026: A Major Opportunity for UK Hospitality

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Key World Cup 2026 Fixtures: a practical guide for hospitality venues

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TOURNAMENT SCHEDULE PLANNING

Master the 2026 World Cup fixtures to drive maximum footfall

With a record 104 matches across three countries, the 2026 World Cup schedule is more complex than ever. Understanding the key kick-off times and fixture clusters is essential for UK hospitality businesses to plan their operations and marketing effectively.

  • You’ll discover how to:
  • Identify high-traffic matches for UK venues.
  • Track key dates for the home nations.
  • Plan promotions around peak viewing hours.
  • Optimise stock levels for knockout stages.
  • Use this fixture breakdown to ensure your business is fully prepared for every major game and never misses a revenue opportunity.
BROADCAST & EQUIPMENT GUIDE

Upgrade your viewing experience and stay fully licensed for 2026

Investing in the right visual technology and securing the correct commercial broadcast licenses is critical for attracting fans. This guide helps you navigate the technical and legal requirements to provide a world-class viewing experience without the risk of heavy fines.

  • You’ll discover how to:
  • Choose the best screen tech for daytime viewing.
  • Secure the correct commercial broadcast licenses.
  • Optimise venue layout for maximum visibility.
  • Invest in high-quality outdoor viewing areas.
  • Budget for AV upgrades using flexible funding.
  • Ensure your venue offers the best atmosphere for the World Cup while staying compliant with all commercial broadcasting regulations.

Showing the World Cup 2026: Screen Upgrades and Commercial Broadcast Licenses for Pubs, Bars and Venues

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Prepare early, win big

Everything you need to turn every match into a winning season for your business.

AV &screens

Create a welcoming environment where fans can gather and celebrate together.

Stock up

Ensure your bar is fully stocked with favorites so the cheers never have to stop.

Refurbs

Refresh your space and optimise your seating to maximise comfort and capacity.

Staffing

Get your team ready and trained to deliver world-class service during the rush.

Download Summer of Sport playbook
Why SMEs Choose Capify

Winning Support for Your Summer of Sport

We’ve been helping businesses maximize major events for years, ensuring every matchday is a home run for your bottom line.
Top-performing venues choose us because:

Funding available from £5,000

Simple, fast application

Quick decisions and fast funding

Dedicated hospitality experts

Strong track record of positive customer reviews

We understand the challenges small businesses face — and we’re here to help.

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