Now then is absolutely the time for pubs, bars, and restaurants across the country to consider how they can maximise their opportunities to benefit from the expected boost to spend on food and drink out of home.
It will though likely involve some investment to ensure that an operation can compete with the market.
First and most crucially, audio visual (AV) equipment needs to be good quality. And once the relevant licenses and subscriptions are purchased, ensure TV screens are sufficiently visible across the premises.
Depending on the space available, consider installing one large screen in addition to smaller screens, providing a central point for the larger occasions.
Any outdoor space should be optimised and premises should consider the extreme weather that sometimes comes with a British summertime. While comfortable seating, lighting, and heating options need to be considered, so to should sun protection and coverage from rain This is premium space, especially in cities, so ensure it is comfortable and inviting for customers.
To capitalise on the increased spending of sports fans, encourage them to stay for dinner too. Even a couple of units of basic foodservice preparation equipment will make a difference. A grill to prepare burgers, a toaster for paninis and a fryer to cook chips, for example, can suffice for a basic menu, which can also include cold sandwiches and wraps that are easy to prepare with little equipment.
Finally, set yourself apart from the pack and make the customer experience as smooth as possible by choosing point of sale (POS) equipment that makes it easy for the fans. And consider using software that enables ordering and payment from the table. Ever since the enforced changes of the Covid pandemic, consumers have increasingly embraced technology as part of their ordering experience. According to research by Censuswide, two thirds of customers are now more likely to visit a pub or bar with a digital app.
Of course, there is not much point in making investments for an expected busy summer if no one knows about it. Use local and social media platforms to spread the word and introduce food and drink promotions. Perhaps even consider sweepstake competitions and raffles to entice customers.
There are a number of important factors for operators to consider, but putting all the right elements in place now will ensure hospitality venues are in a good position to make the most of this summer of sport – right from the kick off.
For more than 15 years, Capify have helped thousands of smaller businesses to capitalise on market opportunities. We offer a unique business loan for pubs and bar operators. The loan is paid back in manageable amounts meaning that you can keep income flowing smoothly through the business.
Our loans can be used for any purpose, from renovating premises, to hiring new staff to investing in new foodservice equipment.
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