Despite his fierce nature and love of swearing, charismatic Gordon Ramsay is one of the world’s most renowned chefs and TV personalities. He’s hosted well known shows such as MasterChef and Hell’s Kitchen and earned his restaurants several Michelin stars over the years. He’s also written numerous books and established his own charity with his wife, Tana.
This is an extremely impressive career for anyone to have, which is why he’s an inspiration to so many people. Nobody can deny his success and motivation.
We’ve put together some of Gordon Ramsay’s best advice and his top tips for success!
As a chef, Gordon appreciates the power of learning. He thinks that everyone should take the time to master their craft, because it’s only once this has been perfected that you can expect to start making money from it.
Business owners usually decide to set up a business surrounding something that they already have experience in and are knowledgeable about. Restaurant owners often begin as chefs working day and night to perfect their skills, or the owner of a digital marketing agency might have spent their teenage years tirelessly studying the subject at University. By taking the time to learn as much as possible before setting up a business, owners have a better insight into the best location for their premises to be based, the type of customers they want to attract and the people they should be hiring. The more people know about their industry, the more passionate and motivated they are to succeed.
Gordon says that over the years he’s seen business owners get lazy and complacent, but those who continue to increase their learning and knowledge sprint ahead and leave their competition struggling behind.
Even though you might feel like you are an expert in your field and know everything there is to know about your business, you should never stop making the effort to learn new things. This is how you can grow both yourself and your company.
As the saying goes, ‘knowledge is power.’
Many business owners like to be in control of everything – from finances, to marketing. Whilst it is important to be aware of all that’s going on within your business, sometimes jobs need to be handed down to other people. Your staff are there to help your business succeed and even though it might be hard to let go of certain responsibilities, with the right training you can trust that they’ll get the job done effectively.
Gordon, who currently owns 14 different restaurants, knows better than anyone that even though you might personally want to be in involved with all aspects of a business, sometimes it’s not physically – or mentally – possible.
If you’ve spent a large chunk of your life learning and perfecting your business, it’s a really positive thing to hand this knowledge onto other people. It will help your team to grow and become stronger.
The Customer is King 👑
Without customers, you wouldn’t have a business, that’s why it’s important to treat them in the right way. It doesn’t matter whether you’re feeling stressed, frustrated or rushed off your feet, even if a customer is rude to you – you must be polite and considerate back. Word of mouth is one of the best advertising tools out there, and it’s free. Make sure that you and your staff always represent your business in the best way.
The same applies online. In today’s day and age, it isn’t uncommon for business owners to be a member of a review site, and there’s also systems such as Google and Facebook where you have no option but to accept them. If you receive positive or negative feedback, it’s always polite to reply and acknowledge it. Even though Gordon Ramsay has an undeniable potty mouth, he always makes sure to contain it in front of his customers. He appreciates how important customers are, and knows that you only have one shot to make a great impression.
Appreciate your competition
Gordon Ramsay has made it far in the restaurant industry but he still faces the threat of competition every day. His restaurants are all located in extremely prominent places from London to New York, where diners have the option to choose between countless different eateries. Rather than seeing this as a negative, Gordon has decided to view his competition in a positive way – a challenge. He says that competition keeps him on his toes and makes running a business exciting.
If you have a business of your own, use your competition to drive you. If they come up with a new idea, come up with something even better. Don’t be defeated and let yourself fall behind.