Industry Trade Shows: How to Plan Your Stand and Create Buzz Around Your Business
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Industry Trade Shows: How to Plan Your Stand and Create Buzz Around Your Business

Every industry has a trade show. Visitors from all over the world will come together to find out about new products and innovations, and to see what’s about to make a big impact in their industry. For small businesses, it’s an amazing opportunity to get noticed.

Whether you’re exhibiting at The Restaurant Show, Olympia Beauty, or the RetailEXPO, here’s how to make sure it’s a success.

Give yourself plenty of time to prepare

Trade shows are usually held every year, and there’s a good reason for that. It takes months to buy stock and supplies, hire staff (if you need to), and decide on a strategy. If you rush it, you might end up on a stand near the back of the room with no visitors! No one wants that…

Top trade show tip: If you’re new to trade shows, visit some before you exhibit. It doesn’t have to be the same industry as yours, just B2C or B2B. You’ll get used to the atmosphere and can observe what you could mimic or do better.

Bring a team you trust

A trade show environment is completely different to your existing team’s usual workplace. Some will be adaptable, others might not be at their best.

That’s okay! With the help of an unsecured business loan, you can hire professional trade show staff from an agency. Do your research first though! Some trade show staff are glorified decoration, others will actually go out and sell your products.

Top trade show tip: Share your main goals for the trade show with your team. If you’re looking for specific leads or want to push particular products – let them know! (Try and focus on just 1 or 2 goals, any more can get confusing.)

If you’re planning your next trade show exhibit, Capify can provide simple, quick, and responsible access to business finance. We support businesses from retailers to restaurateurs, helping them market their business to new audiences.

Our unsecured Business Loan can help you raise up to 75% of your average monthly turnover.

Offer something that will stop people from walking past

Trade show attendees see a lot of the same things over and over again. Make sure your booth offers something a little bit different – a giveaway, a fun product demo, or some refreshments.

If you can stop people from walking on and ignoring you, you’ve won half the trade show battle.

Top trade show tip: Offering snacks, coffee, or other refreshments? Make sure your team start conversations with those people too. Otherwise, you’re just providing catering…

 Pay for it with an unsecured business loan

Exhibiting at a trade show is worth it, but it’s not cheap. Paying for your booth, hiring staff, investing in giveaways, and even just booking local accommodation, really adds up.

Don’t set up your stand on the cheap, trade show opportunities only come along once a year (and sometimes less often than that!). Capify can help you market yourself and make a big impression.

Your small business could raise over £150,000 with Capify’s unsecured business loan. If you qualify, you’ll receive funds in days! Find out more.

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