According to an article on Inc. “Google is about to change the way its influential search engine recommends websites on smartphones and tablets, in a shift that’s expected to sway where millions of people shop, eat and find information.” As a business owner, this could have a major effect on your company, and it’s coming into play today, Tuesday 21st April.
Google is an extremely popular search engine, and throughout 2014 it blew any competitor out of the water with a 67.6 percent market share in the US. This means that nearly 70% of internet searches were conducted through Google, compared with Bing, which gathered a percentage of 18.7 and Yahoo which accumulated a comparatively measly 10% of search enquiries. These statistics really demonstrate why it’s so important to keep up to speed with Google, as your visibility as a business in search results is crucial.
Google’s new procedure is based around mobile friendly websites, so if you don’t already have one, you may find yourself disregarded by the leading search provider. They will begin promoting sites that are enhanced for mobile and tablet products, any websites that are designed only for desktop will potentially rank lower, meaning it’s less likely people will see these pages. This will revolutionise what people view, in an age where many are opting to purchase online, and more importantly, on the go – away from larger, static devices.
Here are some things to think about if you want to adapt an existing website to suit Google’s criteria.
Make it mobile friendly
If you adjust your business website to be mobile friendly, then it will rank highly on both mobile and tablet devices. This is great, as it means more potential customers will be likely to view your site. It also means that when they do, they will find it easy to navigate around.
Make sure your website loads quickly– People can be impatient, don’t lose a future customer because your website is too slow on mobiles.
Make sure your buttons are big enough– Many people will be using small, touch screen devices, so ensure you compensate for this.
Make sure the website is responsive – A responsive site adapts to the size it’s viewed at, so the text and images will realign appropriately, depending on whether you’re viewing it on a desktop or mobile. You don’t want people to find it awkward viewing a page, if they have to move the screen from side to side, Google will not reward you.
Really, you should think about making these changes regardless of the search optimization they will achieve. According to The Guardian, “shopping by smartphone and tablet in the UK increased 18%” in 2014. People are becoming accustomed to browsing whilst on the move, so make your site look good on any device and your one step closer to earning some new customers and online sales.
Step- By- Step
Google has released a step-by-step guide so your business’ website can be modified to suit their new criteria without any difficulty. This is a really handy tool where you are able to test your website’s mobile capabilities, or create them. Even if you don’t have a graphic designer, or web developer in the office- this page offers some detailed advice on how to choose someone that will do a great and valuable job.
This may seem like a drastic change by Google, but it is completely relevant to today’s cyber-culture. More people are searching for food services, new clothes and general information whilst on the go, so it only makes sense that sites built for mobile devices are prioritised and featured at the top of relevant searches.
Why not make the most of this update, rather than viewing it as a hindrance. By creating a mobile friendly website you will impress potential customers and stand out against any competitors who haven’t made the change already.
If you need any capital to fund the creation of a new, mobile friendly website, United Kapital offers an innovative Merchant Cash Advance. We can raise business owners anywhere between £3,500-£150,000.