By now, you’ve probably considered which seasonal offers you’ll be doing. However, just because you’re aware of them, doesn’t mean your customers are. It’s really important that you use every tactic available to promote the incentives you’re running, whether that’s in-store advertising, social media, or using your website. Don’t forget too, having face-to-face conversations with your customers can never be underestimated, word-of-mouth can be a fantastic tool, and it’s free!
Offers and promotions can help your business to stand out from the competition and if they’re only available for a limited time, people won’t want to miss out.
Another thing to consider is whether you want to create vouchers that can be gifted and used post-Christmas.
Vouchers are not only a great present idea, they also help you too! One of the hardest parts of owning a business comes from getting people through the door, especially if there’s a lot of direct competition close by. However, with vouchers, you know you’re getting a guaranteed visit in the future, and once a customer sees all your amazing products, they’ll probably be tempted to spend some of their own cash too!
They also reduce the chance of unwanted presents being brought back and returned for money, helping you to keep a strong post-Christmas cash flow!
You could market small-value vouchers as stocking fillers. If you own a cafe for example, why not put a poster up saying something along these lines:
“Treat your loved one to a warming post-Christmas coffee and cake. The perfect January treat!
Our vouchers range from £5 – £15 and are a great Christmas stocking filler.”