Every pub and bar has its peak periods, whether it’s Sunday lunch service or before midnight on a Saturday. Sometimes those busy times make up for a lack of footfall on other days, but some pub owners can find themselves struggling with cash flow, and wondering how to make a pub busy.
There’s still a huge amount of potential in the pub industry, with ‘wet-led pubs’ overtaking food pubs in growth over the last 12 months.
Here are some smart ways to make the most of quiet days and maximise your profits.
Create compelling offers
If people aren’t visiting your pub or bar on weeknights in particularly great numbers, you could introduce big offers to attract both diners and drinkers. People will need a bit of a push to go for drinks on a Monday, so discounts on bottles of wine, 2 for 1 cocktails, or a percentage off meals will make you an affordable destination of choice.
Remember! Not everyone works the same standard business week. A midweek offer could bring in a whole new audience.
Improve your curb appeal
Atmosphere is just as important as menu options. What people see from the outside will either encourage them in or keep them walking.
You can use pub finance to repaint, jet wash patios, upgrade your outdoor furniture, and keep the theme of your venue consistent. If you’re family-friendly, your signage should tell people that. If you offer the best pub lunch in town, that should be clear too.
Publicise events and offers on social media
If you can’t rely on footfall, bring people to your business in another way. If you’ve got an existing social media presence, you already have an audience waiting for offers, events, and information. Tailor the content to your audience and keep it focused on what’s different about your pub or bar.
Make the most of the downtime
If you’ve been planning a renovation, choosing a quiet period can minimise your losses and build some anticipation for your reopening. Depending on the extent of the work needed, you could use pub business finance to close down for just a few days and reopen for a busy Friday night with a brand new look.
Don’t let football dominate the TV
Football is often assumed to be the most popular sport in the UK, but there are plenty of cricket, American football, tennis and golf fans out there too. If you’re already paying for sports channel subscriptions for your punters, make the most of them and host themed events for different international sports tournaments and competitions. If you’re the only pub for miles around showing these games, even better!
Invite the local press
One of the best forms of publicity is coverage in your local press. If you’re reopening, hosting an event, or doing something a little bit different, invite a local, relevant journalist or food and drinks reviewer down. No matter what the size of the readership, they’re local and they’re the most important people to get in front of.
Raise pub finance for refurbishment, new stock, and brand new marketing with the Merchant Cash Advance. Small repayments will be taken from your customers’ credit and debit card payments. Every time someone comes to the bar, you’ll be closer to paying off your pub finance!
Find out how much you can raise in just 90 seconds with our business finance calculator.