Every year in business should be better than the last, that’s why we make year-on-year comparisons.
B2C (Business to Consumer) businesses have very different concerns to B2B (Business to Business). Attracting new customers is likely to be a shorter, less complicated process for B2C services, but the relationship can be much more fragile. Gaining more customers doesn’t just mean bringing brand new people through the door, it can mean increasing the amount each customer spends, and keeping them loyal too.
Don’t waste money on marketing to the wrong people.
A scattergun approach won’t really work with marketing anymore, potential customers are more savvy and expect a more personalised approach when being communicated too. You need to know who your perfect customer is and target that audience. Don’t try to appeal to everyone, your message will feel diluted and insincere to your real customers, so try to speak to the people that are more likely to buy from you.
Customer data and information is the key great marketing. It doesn’t have to be in volume, it just has to be right for your business. If you don’t have customer data to mass approach your audience you can capture targeted customer information from local audience through social advertising (Think Facebook), encourage your customers and friends and family to like and share your posts which will increase your visibility and awareness on social media.
If you already have a bank of customer email addresses, a refer-a-friend scheme distributed through email marketing could bring a whole new customer base through the door but remember to make it worth it for them, not every customer is your biggest fan but they could be if you gave them a free voucher, offer or discount when they refer their friends.
Every business is a people business and people always bring other people.
It sounds counterproductive, but sometimes you need to concentrate on your current customers to attract new ones. Some very simple and almost old-fashioned business practices can make your existing customers so happy they’ll have to spread the word.
- Work around the times and days your customers need you (within reason, of course).
- Maintain a team who treat customers as well as you do.
- Reward your best customers with offers they won’t find anywhere else.
- Most of all, give your customers what they want.
The response you’ll get from happy customers will produce 5-star online reviews, word of mouth recommendations, and a solid local reputation. When you have all this on your side, securing new customers will come almost automatically.
Not all offers are great – but the great ones could change your entire business.
With seasonal changes comes the need to push different services and offers, but it can take a while to test what’s working and what isn’t.
Find a way to monitor which offers produce the best results. If you have analytics or Point of Sale (POS) systems you can check which offers are tempting people and which aren’t as well timed. You might need to revise the price, combine the offer with something else, or change when it can be redeemed if it’s just not popular enough. If you don’t have access to analytics, talk to your customers and find out what they want.
Treat every customer review like it’s the most important one.
Reviews are so powerful for any business and for 10 good ones one bad one could be all the potential customer needs to see to make the decision not to do business with you.
There is no such thing as a bad review as long as it has been dealt with in the correct way always comment on your feedback whether is it good or bad thanking them for taking the time to review. These online reviews will be full of insights, but it’s possible you’ve ignored some of them because fixing them could be costly. If even your regulars are starting to find the décor tired, or they wish you offered a specific product or service and you don’t, it’s time to listen.
It’s hard for any business to dodge the occasional 1-star review, but more insight can actually be found in the 3-star reviews. Many will review when they’re thrilled, because they want to share, and some will review when they’re really unhappy, but not too many review when they’re unsure.
3-star reviewers don’t relish in blasting every part of your service, but they’re not going to pull any punches either. What they have to say could really improve your business.
At Capify, although we feel like our product is a great one, we don’t rely on this to earn us, and help us retain customers. We strive to go above and beyond by offering world class service and always go the extra mile. That’s why have achieved an Excellent Rating on Trustpilot.Get A Quote